Client: Gaines Manufacturing
Project Type: (2) Brand Videos, (5) 30-second product videos
Date: Feb-March 2025
Location: San Diego, CA
Cost: $9,158
Project Overview
About Gaines Manufacturing
Gaines Manufacturing, based in Poway, CA, is a premier manufacturer of high-end mailboxes, address plaques, and related accessories. Known for their elegant designs and durable craftsmanship, Gaines sells directly to homeowners and through a network of nationwide dealers.
The Challenge
With the recent launch of several new product lines, Gaines needed high-quality video content to:
- Introduce their new designs to the market
- Reinforce their reputation for craftsmanship and design excellence
- Support both direct-to-consumer and dealer marketing efforts
They also wanted a local video partner who could collaborate closely with their team during filming. Realistic installation and accurate product portrayal were critical—ensuring the products were shown exactly as intended, in use and in context.
Our Solution
Video Pro San Diego worked hand-in-hand with the Gaines Manufacturing team to plan and execute a detailed, brand-aligned video shoot at multiple locations.
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Pre-Production CollaborationList Item 1
During pre-production, we met on-site with the Gaines Manufacturing team to gain a clear understanding of their installation process, key product features, and overall brand messaging. This collaborative approach allowed us to accurately represent their products and values on screen. We assisted in crafting a compelling voiceover script that aligned with their brand voice and highlighted the benefits of their new product lines. Our team also conducted location scouting at sites selected by the client. Based on our findings and creative direction, we developed a detailed shot list to ensure an efficient shoot day and full visual coverage of all priority scenes.
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Filming On-Location & In-Studio
Our crew captured cinematic footage of the mailboxes professionally installed in various real-world locations throughout San Diego County, with a focus on quality, detail, and realistic presentation. We also produced product photography, b-roll, and voice-over recordings in our Vista, CA studio. To round out the project, we completed a third shoot using drone footage to showcase the Gaines Manufacturing facility in Poway, CA.
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Post Production
We produced two voice-over-driven brand videos, along with a library of shorter clips tailored for product pages, dealer websites, and social media platforms. To ensure flexibility, we delivered versions with and without subtitles. In addition to all RAW footage, we provided a collection of edited photos from both the on-location and studio shoots—offering valuable bonus content for marketing use.
Brand Video
Product Photography
Product Video- Janzer Series
Product Video- Keystone Series
Product Video- Classic Series
Why Video Was the Right Move
By choosing to invest in video, Gaines Manufacturing created a powerful visual asset library to support their product launch. Working with a local San Diego-based team allowed them to be hands-on in the creative process, ensuring that every product was represented accurately and installed correctly during filming.
Results
The finished video content is now being used internally by the Gaines Manufacturing team to educate and equip their nationwide dealer network. The videos highlight key product features to help dealers better understand how to position Gaines products with customers. By providing professional, accurate visual content, Gaines has improved consistency in how their brand and products are presented—ultimately strengthening dealer confidence and enhancing the customer experience at the point of sale.
In addition to internal use, Gaines is beginning to incorporate the media into their public-facing marketing initiatives, including their website, social media, and email campaigns. By investing in high-quality, versatile video and photo content, they’ve created a valuable asset library that supports both dealer education and consumer engagement.
Conclusion
This project highlights how a strategic investment in media, paired with a collaborative local production partner, can bring new products to life and support both retail and dealer sales on a national scale.
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Case Study: Helping Gaines Manufacturing Launch New Products with Powerful Video Content
May 22, 2025
